Brand Officer

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Brand Officer :


  • Harare
  • Full Time

Job Summary

Job Purpose
The role exits to achieve set portfolio targets through account development, sales and account management.

Duties and Responsibilities

Key Responsibilities
• Compiles market intelligence, consumer and market trends relevant to the brand including, competitor products and market trends and submits a report to the Head - Marketing. • Participates in commissioned researches and carries out consumer and brand development researches in line with set guidelines. • Reviews and evaluates brand promotional activities in line with set targets. • Develops communication briefs for a specific brand category for review and approval by the Head - Marketing. • Develops the brand communication (advertising and packaging) creative campaign, working with the agency to deliver the agreed brand objectives. • Executes internal and external communication plan for assigned product category. • Participates in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters. • Executes and monitors launched promotions to ensure that the set targets are met. • Participates in the formulation of branding designs to the for branding the exterior and interior of all customer touch points (shops, containers, retail boards.) • Captures and tracks all brand expenses and costs (Estimates, Tax Invoices) to ensure it is in-line with brand budget. • Checks that there is adequate branding material for all activation programs and launches. • Performs any other relevant duties as may be assigned.

Qualifications and Experience

Qualification, Skills and Experience
• A Business Management Degree in Business Studies, Marketing or equivalent. Certification(s) in fields related to Digital Marketing, Website Development and/or Website Optimization. • A Google Certification is an added advantage. • At least 3 years' hands on and practical experience in a similar role or related environment. • Ability to use design software e.g. Corel Draw, Adobe Illustrator, Adobe Photoshop, Canva etc is a must. • Knowledge of SEO, PPC, Google Ad Word, Google Analytics, Content Management Systems, Photoshop, InDesign, Facebook, Twitter and Microsoft Office will be an added advantage. • Candidate should also have In-depth knowledge of various social media platforms, best practices and website analytics. • Interpersonal skills demonstrated by the ability to interact at all levels within the organisation and with external parties.

How to Apply

Please apply to: The HR Business Partner by sending your CV to [email protected] clearly indicating the position "Brand Officer' in the subject area by the 21st of June 2021. Only short-listed applicants will be contacted.

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