Chief Storyteller

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Description :




We are looking for a Chief Storyteller to bring our amazing stories to our rapidly growing audience. We have a huge impact in so many ways but are struggling to let our current donors and future donors know what we are doing on a regular basis.




Story Crafting




Uncovering, capturing, and building storytelling assets for our digital channels

Supporting leadership in using narrative to connect the organization’s past, present, and future

Overseeing and designing consistent messaging across all brand channels

Tailoring messaging for different audiences and strategic goals



Story Measuring




Optimizing key engagement metrics, such as views, clicks, shares, likes, etc.

Conducting qualitative testing with various internal and external audiences

Reporting on results to leadership, managers, board of directors, etc.



Key Requirements of the Chief Storyteller Role - In-depth understanding of:




A passion for story, narrative structure, and the creative arts

Digital and mobile marketing practices

A great eye for design

The courage to try things that have never been tried before

A deeply authentic approach to linking the personal and the professional



This role will involve trips to Africa a couple of times a year so the ideal person will need to open to large amounts of travel and being out of their comfort zone.





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