Social Media Marketing Specialist

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Description :

JOB DESCRIPTION

PURPOSE:

  • To promote and strengthen the organisation’s brand using social media platforms such as Twitter, Facebook and LinkedIn by posting promotional content and interacting with the customer base.
  • To assist with day-to-day operations, in particular around business development, client management and events management

KEY RESPONSIBILITIES

Marketing:

  • Organising and running marketing campaigns over social media platforms
  • Creating content, including text posts, video and images for use on social media
  • Promoting products, services and content over social media, in a way that is consistent with the organisation’s brand and social media strategy
  • Scheduling social media posts using applications
  • Interacting with customers and dealing with customers’ inquiries
  • Proposing new social media strategies and campaigns
  • Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
  • Keeping track of data and analysing the performance of social media campaigns
  • Collaborating with colleagues from across marketing departments to ensure branding is consistent
  • Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns

Operations / Business Development

  • Building alliances and partnerships with other organizations
  • Identifying the client’s requirements and expectations for each event.
  • Liaising with vendors, exhibitors, and stakeholders during the event planning process to ensure everything is in order.
  • Performing all event set-up, tear down, and follow-up processes.
  • Maintaining event budgets.
  • Conducting final inspections on the day of the event to ensure everything adheres to the client’s standards.
  • Assessing and providing feedback on customer satisfaction.

QUALIFICATIONS AND EXPERIENCE

  • Marketing experience is a must
  • Events / Operations or any other related experience
  • Well-organized with excellent multi-tasking abilities.
  • A knowledge of and an interest in the methods organisations use to promote themselves through social media is a necessity
  • Strong communication and presentation skills
  • Outstanding vendor management skills
  • Photo and video-editing experience
  • Analytical ability
  • An ability to multitask, to work on a number of projects at once
  • Problem solving skills



To apply

To apply send a detailed CV to [email protected] Apply Before: June 19, 2021

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