Join our team at the National University of Science and Technology
The NUST Centre for Continuing Education is seeking a dynamic and innovative Marketing Officer to develop and implement marketing strategies that promote the centre’s educational programs and enhance community engagement initiatives. The ideal candidate will be responsible for creating effective marketing campaigns, conducting market research, and fostering partnerships to increase visibility and brand presence. This role requires a creative thinker with strong communication skills and a passion for lifelong learning.
Duties and Responsibilities
Key Responsibilities
Develop and execute comprehensive marketing plans and campaigns, including digital marketing strategies and social media engagement.
Manage the Centre's social media accounts, creating engaging content that resonates with our audience.
Coordinate email marketing campaigns, including newsletters and alumni outreach efforts.
Conduct market research to identify trends, community needs, and opportunities for tailored course offerings.
Collaborate with local businesses for corporate training programs and sponsorship opportunities.
Organize workshops, free seminars, and community events to raise awareness of the Centre’s offerings.
Build and maintain relationships with stakeholders and partners, representing the Centre at events.
Analyze campaign performance and report on results to continuously improve marketing strategies.
Create promotional materials in collaboration with internal teams, including online and print brochures, newsletters, and press releases.
Qualifications and Experience
Qualifications Required
An Honours Degree in Marketing, Communications, or a related field.
Additional certifications in digital marketing, graphic design, content marketing or related areas are an advantage.
A valid driver’s license is a requirement.
Skills & Competencies
Develop and execute comprehensive marketing plans and campaigns, including digital marketing strategies and social media engagement.
Manage the Centre's social media accounts, creating engaging content that resonates with our audience.
Coordinate email marketing campaigns, including newsletters and alumni outreach efforts.
Conduct market research to identify trends, community needs, and opportunities for tailored course offerings.
Collaborate with local businesses for corporate training programs and sponsorship opportunities.
Organize workshops, free seminars, and community events to raise awareness of the Centre’s offerings.
Build and maintain relationships with stakeholders and partners, representing the Centre at events.
Analyze campaign performance and report on results to continuously improve marketing strategies.
Create promotional materials in collaboration with internal teams, including online and print brochures, newsletters, and press releases.
