Marketing Officer


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Marketing Officer :


  • HARARE
  • Full Time

Job Summary

Main Duties and Responsibilities
• Plan and execute marketing activities and promotional campaigns for the hotel’s products on various media including print and social media.
• Visit clients selling and marketing the hotel products and brand to potential clients, and to develop business relationships with existing clients, and revive business relationships with past clients.
• Execute digital marketing, social media strategies and campaign ideas.
• Carry out market research and market analysis on latest social media tools and trends.
• Monitor social media platforms for trending news, ideas and feedback.
• Evaluate and report on the traffic and performance of digital marketing campaigns.
• Research and evaluate competitor marketing and digital content.
• Research markets to identify opportunities for business and to gather marketing intelligence including market trends analysis, competitors’ analysis, and recommends changes in hotel products, services and pricing.
• Analyse digital, social and media coverage of the hotel for opportunities.
• Create and maintain a customer database up to date and ensure that customers are updated on upcoming promotions and events at all times.
• Attend exhibitions and exhibits hotel products to raise brand awareness and look for business opportunities.
• Network with clients to solicit for feedback on the hotel’s products and brand.
• Prepare reports on marketing activities.
• Any other reasonable duty as may be assigned that is consistent with the nature of the job and its level of responsibility.

Qualifications, Experience and Skills
• Bachelor’s degree / diploma in Marketing Management or related field.
• 2 years minimum experience in a similar role.
• Clean class 4 driver’s licence
• Experience with creating marketing campaigns and strategies, and social media strategies.
• Effective organisational, customer service, time management, interpersonal and communication skills.
• Comprehensive understanding of public relations and hospitality and tourism industry.
• Knowledge of marketing techniques and social media platforms.
• Able to organize, prioritize and delegate work and follow-up.
• Able to build team and manage diversity in team.
• Flexibility to work day, evenings, over weekends and on public holidays
If interested please send your CV to [email protected]

Duties and Responsibilities

Plan and execute marketing activities and promotional campaigns for the hotel’s products on various media including print and social media.
• Visit clients selling and marketing the hotel products and brand to potential clients, and to develop business relationships with existing clients, and revive business relationships with past clients.
• Execute digital marketing, social media strategies and campaign ideas.
• Carry out market research and market analysis on latest social media tools and trends.
• Monitor social media platforms for trending news, ideas and feedback.
• Evaluate and report on the traffic and performance of digital marketing campaigns.
• Research and evaluate competitor marketing and digital content.
• Research markets to identify opportunities for business and to gather marketing intelligence including market trends analysis, competitors’ analysis, and recommends changes in hotel products, services and pricing.
• Analyse digital, social and media coverage of the hotel for opportunities.
• Create and maintain a customer database up to date and ensure that customers are updated on upcoming promotions and events at all times.
• Attend exhibitions and exhibits hotel products to raise brand awareness and look for business opportunities.
• Network with clients to solicit for feedback on the hotel’s products and brand.
• Prepare reports on marketing activities.
• Any other reasonable duty as may be assigned that is consistent with the nature of the job and its level of responsibility.

Qualifications and Experience

Qualifications, Experience and Skills
• Bachelor’s degree / diploma in Marketing Management or related field.
• 2 years minimum experience in a similar role.
• Clean class 4 driver’s licence
• Experience with creating marketing campaigns and strategies, and social media strategies.
• Effective organisational, customer service, time management, interpersonal and communication skills.
• Comprehensive understanding of public relations and hospitality and tourism industry.
• Knowledge of marketing techniques and social media platforms.
• Able to organize, prioritize and delegate work and follow-up.
• Able to build team and manage diversity in team.
• Flexibility to work day, evenings, over weekends and on public holidays

How to Apply

Through email


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